Business of a Sports Car Complete Series

Product Description

From conception and design, to testing, production and display, Business of a Sports Car will reveal the technological mysteries and challenges in the development of a superior automobile. This series takes an inside look at every stage of a concept car from a renowned international automobile maker. For the first time ever, cameras go behind the scenes and discover the process of creating BMW’s 6-series sports coupe.

Design & Vision

Years before the first piece of metal is cut, before the first bolt is screwed on, a new car has to be designed. BMW holds a bruising internal competition that pits its best designers against one another. Who can come up with the most creative look for the interior and the exterior of the car? See who wins as each design goes through the tough test of BMW’s engineers.

Development & Testing

Once the design is frozen, the testing begins. Follow models of the new car as they are sent around the world to have their performance pushed. See engineering at its finest as the world’s best transform design into superior function.

Production & Marketing

With all the test results in, BMW begins making the new sports car at its massive factory in the tiny town of Dingolfing Germany. The enormous robots that will build the car have to be taught the moves that will help the company produce a car every 12 hours. Each car has some 5,000 individual welds. While the factory creates the product, BMW and its marketing team work on building advertising and publicity to build a commanding presence for the epic 6-series. Follow the new car as it makes its way from the production line to its ultimate unveiling at the North American Auto show in Detroit.

There’s never been a series quite like this.