Business of a Sports Car: Production & Marketing

Product Description

From conception and design, to testing, production and display, Business of a Sports Car will reveal the technological mysteries and challenges in the development of a superior automobile. This series takes an inside look at every stage of a concept car from a renowned international automobile maker. For the first time ever, cameras go behind the scenes and discover the process of creating BMW’s 6-series sports coupe.

With all the test results in, BMW begins making the new sports car at its massive factory in the tiny town of Dingolfing Germany. The enormous robots that will build the car have to be taught the moves that will help the company produce a car every 12 hours. Each car has some 5,000 individual welds. While the factory creates the product, BMW and its marketing team work on building advertising and publicity to build a commanding presence for the epic 6-series. Follow the new car as it makes its way from the production line to its ultimate unveiling at the North American Auto show in Detroit.